La Maison Simons

"We’re not really a brand focused store. We’re really more focused about the people who come to a place because of the creativity of what they’re doing. Sort of like the underdog, the up and coming person. Our customer traditionally in Quebec hasn’t been someone who needs the brand to feel; the brand isn’t her style."
― Peter Simons, CEO of La Maison Simons


Tulle Skirt from eBay (similar/similar)
Zara Lace Top (similar/similar) | Zara Moto Jacket (similar/similar)
Stuart Weitzman Tied Up Heels (similar/similar) | Marc by Marc Jacob Purse(similar/similar)

La Maison Simons

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The new Simon's in Edmonton (Londonderry Mall) opened yesterday and I had the honor of previewing the store before it was open to the public. And let me tell you - that store is amazing! When the Simon's in West Edmonton Mall, I thought that store was amazing, but this store hands down beats the West Edmonton location in terms of looks and aesthetics. I love the white displays and how the mens and women's areas are divided within the two floors. The space they created in Londonderry is just beautiful!

Oh and I have to mention, that I love that Simon's incorporated art work within the store from local artists. I mean, how many stores would go out of their way to include local work into their layouts?!




Little Fish

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I always feel honored and blessed to be invited to these things. It's not everyday that you get invited to a opening of a store like Simon's and it's not everyday that you're selected out of how many people living in a city. I feel like I appreciate these invites more than most because I'm a little fish in a big pond and it means a lot for this little fish to to be able to particiate in these big pond events. And to be able to watch Edmonton grow in the fashion industry is always amazing.

Just seeing all the stores that Londonderry has brought in, makes my heart flutter. It's the first time that I've ever seen a mall bring in so many Canadian loving stores and it's honestly just so amazing!



Londonderry Simons

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If you guys haven't had a chance to check out the new Simon's, here are some pictures of the awesome space. The photo's don't even do it justice! I didn't get a chance to capture all the other great stores that have opened up in the mall but just head down towards the side of the mall where Simon's is and you'll be able to check all the new stores!



Head over to Londonderry Mall and check out the Simon's there. It's amazing, and I LOVE the layout. In my opinion, it's way nicer than the West Edmonton Mall location!

And make sure to check out some of the other stores that have opened up! Londonderry has added so many cute Canadian stores and it's honestly so nice to see a mall filled with stores that aren't just there to make money! It's such a refreshing sight!



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- The Cassie Paige
Photos by Israel